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Irene: API economy stimulates the rapid development of cloud communication market

Introduction: the concept of social division embodied in cloud services has brought a profound impact on social development. As a vertical field in the cloud service market, cloud communication is a business that packages (or provides interfaces) the communication functions (because the required surface characteristics can be achieved through thin films, SMS, Internet instant messaging, etc.) and delivers them to developers. After years of development, the domestic cloud communication market is gradually maturing, and powerful manufacturers are gradually emerging from the market, and trying to break through the inherent boundary between SAAS and PAAS

with the advent of API economy, the prospect of domestic PAAS market is expected

the concept of cloud communication can broadly include the communication cloud services of PAAS layer and SaaS layer, that is, all cloud services related to communication, including SMS platform, cloud call center, customer service system, cloud video conference system, etc., can be classified into the scope of cloud communication. However, generally speaking, since the communication services of SaaS layer belong to a more vertical classification system, cloud communication generally refers to the communication services of PAAS layer

for the wanton use of AA (8000) series conductor aluminum alloy in the manufacture of cables with voltage levels above 10kV and the distribution of wires in the PAAS layer service, the most common delivery methods are SDK and API. Cloud services realize the sharing of IT resources and capabilities, which is a good practice of the concept of social division of labor. Through the API interface, developers can quickly build the product architecture like building blocks, which greatly reduces the development cost and threshold. After more than a decade of development, PAAS has gradually increased its share in the overall public cloud market. With the advent of API economy, PAAS is expected to usher in a broader space for development, which will also drive the cloud communication industry to a higher level

stimulated by multiple factors, the development of cloud communication has ushered in good opportunities

policy support and norms. The primary positive factor for the development of the cloud communication market lies in the importance and support of policies for the cloud computing industry. In recent years, from the documents of the State Council to the 13th five year plan of the national will, to the relevant policies of the Ministry of industry and information technology and local and municipal governments, they have increasingly attached importance to and strongly supported the development of cloud computing. At the same time, the Ministry of industry and information technology has also successively issued policies to regulate the benign development of the cloud computing industry, such as establishing unified standards for cloud computing and cloud services, and standardizing market operations; The vigorously promoted spam message treatment action has effectively solved the previous chaos in the SMS market

network infrastructure is perfect. Thanks to strong policy promotion, China's network infrastructure construction has made excellent progress. Basic telecommunications enterprises have accelerated the construction of mobile networks, in which the number of 3G/4G base stations has nearly tripled in six years. At the same time, the transmission facilities have also been continuously improved. In 2016, the total length of China's optical cable lines exceeded 30million kilometers, an increase of more than twice compared with 2010. With the improvement of network coverage and communication service capacity, the number of Mobile 3G/4G users in China has increased rapidly in recent years, reaching 940 million by the end of 2016, accounting for more than 70% of the total number of users

the upstream and downstream industries are developing rapidly. In recent years, IAAs service providers led by Alibaba cloud and Tencent cloud have become increasingly mature in China, laying a good foundation for the development of cloud communication in the downstream PAAS and SaaS layers. Social networking, live broadcasting, education and community network economy in downstream industries are all in the stage of rapid development, bringing a large number of customers and broad market space to cloud communication enterprises

the business of traditional operators is facing transformation. According to the statistical data of the communication industry released by the Ministry of industry and information technology, the number of point-to-point text messages between traditional individuals has declined year by year, and is expected to account for less than 30% of the total number of mobile text messages by 2016. On the contrary, the number of non-point-to-point SMS dominated by enterprise SMS (industry SMS) has remained stable and increased slightly. At the same time, the telecom revenue structure continues to tilt towards Internet access and mobile traffic services, and the proportion of voice revenue has fallen to 25% of the total revenue. The traditional personal short message and voice business is significantly affected by the Internet communication, and the business scale has no possibility to recover. The focus of traditional operators' business is bound to gradually shift to enterprise oriented services

with the help of upstream and downstream industries, the market pattern is becoming clearer

from the perspective of the overall industrial chain of the cloud communication industry, upstream hardware equipment manufacturers and IAAs manufacturers provide cloud communication PAAS service providers with support from physical equipment to computing, network, storage, security operation and maintenance and other interconnected underlying resources, Manufacturers providing short message and voice cloud communication services also need to obtain low-cost resources in batches from the three major operators (or virtual operators, channel providers). The partners of cloud communication manufacturers generally include SaaS manufacturers of other vertical businesses and technical cooperation manufacturers, which are used for the measurement of the perpendicularity of the center line. Automatic Anping laser plumbers are adopted to improve their own businesses and improve service levels. The services of cloud communication manufacturers are not only for independent application developers or integrators, but also directly for enterprises, providing solutions face-to-face from the enterprise business logic

after years of market development, today's cloud communication market has gradually ended the stage of chaos, and the market competition pattern is becoming increasingly clear. Only from the PAAS level, dreamtech has a large resource advantage in the operator business by virtue of its good relationship with mobile operators; At the same time, some manufacturers engaged in Internet cloud communication business also began to set foot in SMS verification code and call center and other businesses. After the industry reshuffle, players of Internet business (i.e. im cloud) manufacturers have fallen behind or chose to transform, while the powerful im cloud service manufacturers led by rongyun have firmly occupied the market; Of course, some Internet giant companies also develop cloud communication services by themselves, but when the load reaches a certain load, it is still used for internal applications of the group, and the pace of opening to the outside world is not obvious